The Heretic x GYSHIDO Logo

By PASCAL FINETTE

The Heretic x GYSHIDO: Raw, unfiltered dispatches for entrepreneurs and change makers navigating the unknown. Where radical thinking meets relentless execution. No BS—just the insights and methods to actually get your s#!% done.

June 12, 2025

GYSHIDO!!

The Art of Getting Your S#!% Done is now bigger, better, bolder than ever…

And we are back… I mentioned this a few weeks ago – time to unveil the new, updated, better, bigger, bolder GYSHIDO manifesto! And I need your help (read to the end…)

As a quick reminder: GYSHIDO (which, of course, stands for “Getting Your Shit Done”), a term originally coined by Will Butler and introduced to me by Daniel Epstein from the amazing Unreasonable Group, started out as a single webpage with seven little principles a dozen years ago. Since then, it has grown into a global movement – the original manifesto was translated into seventeen languages by our community, people have made videos enacting the principles, a university in Germany has created a course teaching the principles to SMEs, and large global corporations have adopted the principles in their offices.

I have always felt that the manifesto is crisp, clear, and incomplete. With its seven rules, it covers some of my core beliefs regarding productivity, but it says little to nothing about leadership and strategy. It’s time to fix that.

Three domains, each with seven principles. Twenty-one maxims to guide you through DOing, LEADing, and WINning. Read the manifesto and join the path to becoming a GYSHIDO-San.

Alongside the manifesto, I created a little (red) book. It delves into each principle, provides additional context and insight, and is beautifully illustrated. And this is where I need your help…

I make the book available at the lowest possible price on AMAZON (it literally is the lowest price AMAZON allows me to sell it for) – as it is not about making money but spreading the word. I’d love to make the book available as a free download too. Of course, I can just add a link to a PDF version of the book – but I wonder if there is a better way for people to experience the 80 pages of the “Little Red Book” (short of building out 80 pages on the website)? I’d love your ideas – just hit me up on email…

And let me know what you think about the new version of GYSHIDO. 🤘🏼

back…


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