The Heretic x GYSHIDO Logo

By PASCAL FINETTE

The Heretic x GYSHIDO: Raw, unfiltered dispatches for entrepreneurs and change makers navigating the unknown. Where radical thinking meets relentless execution. No BS—just the insights and methods to actually get your s#!% done.

May 20, 2025

Guess Who’s Back…

The Heretic is back – and joins forces with GYSHIDO to do some proper GYSHIDO’ing…

It’s been a hot minute since we last spoke. I didn’t disappear; I just got busy… Busy with radical✦, my advisory firm, busy with building out our bi-weekly Briefing (which you absolutely should subscribe to – two times a week you will get our latest research and insights on the future of technology and business), our free resources (check it out – we make a bunch of our best tools available for free for you), and busy with working on GYSHIDO. Yes, GYSHIDO – the brutally honest, no-BS productivity movement we launched some dozen years ago.

As you might have realized, The Heretic is now in a collab with GYSHIDO (just think NIKE and Travis Scott) – and you will see me in your inbox more often again. AND I am working on something I am insanely excited about – when we launched GYSHIDO, it launched with a small set of seven principles, a homemade logo, and a website. Over the years, we added an epic robot design by the wonderful folks at DOJO4 and eleven translations contributed by the community. In the next few weeks, we will GYSHIDO the GYSHIDO – stay tuned; it’s going to be fun!

In the meantime – I am excited to be back! More from me (and a proper Heretic post) tomorrow.

Onward!

back…


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