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By PASCAL FINETTE

The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Aug 24th, 2023 Share: Share on Twitter Share on Facebook Share on LinkedIn

Marketing is Values, Not Noise

Marketing. The exciting world of pithy slogans, catchy jingles and flashy ads. But the hidden truth of it all is that it’s not about that – at all. It’s about values.

We live in a cacophonous age, filled with relentless chatter, in-your-face advertising, and a never-ending barrage of information. It’s like standing in the middle of Times Square during New Year’s Eve, every single day. This world is complicated and noisy, to say the least.

So, where does that leave you, especially those of you trying to get your message across?

You might be tempted to shout louder, make a bolder statement, or embrace the next shiny tactic to cut through this noise. But here’s the sobering truth: No one’s going to remember much of what you say or do. No company, no matter how big or small, is immune to this fact.

So, what’s the way forward?

It’s simple, really. It’s about getting back to the basics, back to what really matters: your values. What you stand for, what you believe in, the very essence of your brand – that’s what will resonate with people. That’s what will make them stop, listen, and remember.

I urge you to take a hard look at your marketing efforts. Are they a true reflection of your values, or are they just adding to the noise? Are they engaging people’s hearts and minds, or merely their eyeballs?

Let’s not contribute to the noise. Let’s make our marketing a meaningful dialogue, a connection rooted in what truly matters.

In a world that’s all noise, be the signal.


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