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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jul 5th, 2021 Share: Share on Twitter Share on Facebook Share on LinkedIn

Lean Into The Future

Much has been said and written about the future. If you have heard me and my friend and colleague Jeffrey Rogers speak recently, you heard us talk about the future as a paradox:

On one hand, the future is unwritten. You can’t truly know what tomorrow will look like — which is a wonderful opportunity and a deep obligation at the same time. We get to write our future every single day. And we have to write our future — if we don’t, we will end up living in a world where someone else writes our future for us.

That is the one side of the paradox. The other side is that if you look closely, you tune yourself into the “thin wisps of tomorrow”, particularly when it comes to technology, you can see the future unfolding before your eyes.

With that being said, how do you best approach the future? I recently stumbled over this quote from Jeff Bezos, which is a beautiful summarization of both Amazon’s strategy and your best bet to seize the future:

Doing things at high speed, that’s the best defense against the future. If you are leaning away from the future, the future is going to win every time.

Time to lean into the future, my friends.


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