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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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May 5th, 2019 Share: Share on Twitter Share on Facebook Share on LinkedIn

Please Don't Waste Your Life

You want to change the world. You pick a huge issue which needs urgent attention. You identify a solution. You know it will be hard. You are ready for the challenge.

And the first thing you do is come up with a cool name, register a domain, set up a website, create a Twitter handle, build a Facebook page and post to your new Instagram account.

Seeing it written like this, I am sure we all can agree that this might not be the best approach. And yet – the majority of “world changers” does exactly that.

I get it. We do what is familiar to us. We get the easy stuff out of the way, so that we can focus on the things which are hard. We create momentum by taking baby steps. We create the minimum product (forget “viable” for now).

But it is all in vain.

If you want to fix a problem, focus on fixing the problem. The rest can come later (or more often than not, doesn’t matter in the first place).

I recently met a very (as in VERY) successful entrepreneur who is truly not just making a dent in the universe but is hellbend on making the problem he is tackling go away. The last update on any of his social media profiles is easily five years old. His website is still the default page from his domain registrar. He doesn’t care, as non of this matters in making the problem he tackles disappear.

Pick your problem. Spend quality time on figuring out how to solve it. Build what matters. Solve the problem.

It is the most rewarding thing you can do with your life.

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