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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jan 23rd, 2017

What’s In It For Me?

When you are scheming, plotting and finally executing your strategy to attract new customers — make use of the acronym WIIFM:

What’s In It For Me?

It likely is the most important question you can answer for the success of your business. And while we are at it, don’t forget: That “me” is the customer. Not you, not your investors, not any partner — only the customer.

Make sure you have a working and tangible solution for them which is also different from what’s already in the marketplace.

Once you can answer this question sufficiently enough — you will be well on your way to success.

Good luck my fellow Heretics.


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