The Heretic Logo


The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

be radical.

Jan 23rd, 2017 Share: Share on Twitter Share on Facebook Share on LinkedIn

What’s In It For Me?

When you are scheming, plotting and finally executing your strategy to attract new customers — make use of the acronym WIIFM:

What’s In It For Me?

It likely is the most important question you can answer for the success of your business. And while we are at it, don’t forget: That “me” is the customer. Not you, not your investors, not any partner — only the customer.

Make sure you have a working and tangible solution for them which is also different from what’s already in the marketplace.

Once you can answer this question sufficiently enough — you will be well on your way to success.

Good luck my fellow Heretics.

1,291 Posts and Counting.
Don't miss the next post. Sign up now!