The Heretic Logo


The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

be radical.
Disrupt Disruption
Build What Matters

Apr 25th, 2016 Share: Share on Twitter Share on Facebook Share on LinkedIn

Why Are You Doing This?

If you would have asked me this question about 20 years ago, when I built my first startup, I surely would have given you a reasonable answer. But if you would have kept asking me: “No, why do you really do this” — I am confident I could not have given you a good response.

For the record: My first company did electronic greetings cards. Not exactly a “change the world”-kinda thing.

I believe it’s an important question to ask (and answer). I meet so many entrepreneurs who are so excited about their idea — but when asked why they are doing it, they can’t give me a good answer.

See — the problem is that being a founder means you are in this for the long run. Building and potentially exiting a company is easily 5–10 years of your life. If you don’t know why you are really doing this; it will make this feel like an endless slug instead of a crazy, wild joyride.

And why would you want to do this? Thus — ask yourself: Why are you doing this really?

I get asked this very same question about The Heretic regularly. Here’s my answer: I write The Heretic because I love it. It is a way for me to reflect, to give back and to connect with insanely amazing people. I do this, because I love it. Which us also the reason why this is post number 772!

1,197 Posts and Counting.
Don't miss the next post. Sign up now!