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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Oct 23rd, 2016

The Short Pitch

We spend hours upon hours crafting our pitches. We follow Guy Kawasaki’s “10/20/30 Rule of Powerpoint” and use Sequoia’s pitch deck template as a starting point for our own decks. And we take yours truly’s recommendations on how to create a pitch serious.

After much blood, sweat and tears we end up with a pitch we feel good about. Only problem is — the pitch takes 30 min. Which is fine for an in-person meeting but falls completely flat if we need to be on stage for a pitch competition where you only have 5 minutes or in the proverbial elevator conversation (the dreaded 30–60 seconds).

What to do?

It is actually fairly simple: Take your pitch, go through it play by play, and ask yourself:

“What information can I afford to leave out?”

Do this over and over until you have paired down your pitch to the desired length.

A great thing to do over a long, lazy Sunday.


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