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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jun 19th, 2016 Share: Share on Twitter Share on Facebook Share on LinkedIn

The Most Important Piece Of Advice

If I were to give you only a single piece of advice, a single nugget of hard-earned wisdom, the prime driver of entrepreneurial success, it would be this:

Focus on your product.

Build something which solves a real problem for your customers. Something which creates value. And build it in a way which is superior to the status quo.

By focussing on your product, chances are the rest will come.

Focussing on any other aspect of your business (the business model, the price, the brand, the logo, the office) without building a superior product will land you inevitable in a land of hurt.

With a fresh, new week upon us — why don’t you focus this week solely on creating the best damn product you can?

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