A common fallacy in one’s perception of the world is the Law of Averages; the principle that supposes most future events are likely to balance any past deviation from a presumed average.
Entrepreneurs are as susceptible to this misconception as everyone else — alas with much more dire consequences: When you go out into the world and pitch your company — be it for investment, partnership or anything else — you will (likely) hear a lot of noes.
A lot more noes than yeses.
Falling for the Law of Averages will likely mean you give up. Extrapolating from the twenty noes you received in the past to future meetings can be crushing. But that twenty-first meeting might be just the meeting which gets you to yes…
Don’t give up. Don’t let the Law of Averages crush you. Every meeting is a new chance to get to yes.