We are all in love with our product. And we are all typically pretty convinced that we are the right ones to bring this product to market.
Otherwise we wouldn’t (or shouldn’t) do it.
But it’s really not about the product itself. Nor is it about us.
It is all about the customer.
Bernadette Jiwa states this beautifully in her new book “Meaningful: The Story of Ideas That Fly”
The best products and services in the world don’t simply invite people to say “this is awesome”; they remind people how great they themselves are.
Find that intrinsic connection between your product and your customer and dial it up to eleven. We all crave products which are truly meaningful to us.