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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Feb 5th, 2016

How to Disrupt an Industry

Do you want to completely disrupt an industry? Do the same as eBay, Amazon, PayPal, Skype, Netflix or Uber have done for their respective industries?

I let you in on the (not so) secret of how to do so.

One of the core concepts we teach our participants here at Singularity University is Ray Kurzweil’s Law of Accelerating Returns: Once a technology becomes information-enabled (i.e. digital) it rides on the exponential curve of Moore’s Law.

With that in mind, the easiest way to disrupt an industry is to simply find one which is not yet information-enabled:

  • eBay digitized auctions
  • Amazon digitized book shopping (and later e-commerce at large)
  • PayPal digitized money transfers
  • Skype digitized phone calls
  • Netflix digitized movies
  • Uber digitized the rider information

All you have to do is to find the right industry, leverage ever more powerful and cheaper hardware, software and sensors — and you have the potential to unseat an industry!

Go, disrupt!


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