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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jul 5th, 2016

How To Build The Perfect Pitch

Other than the usual tips on how to craft a good pitch (including my very own piece on the subject and, for example, Sequoia’s pitch deck template), here’s one of the best ways to frame your pitch and make it stand out from all the rest:

Make me angry this didn’t exist last year.

This simple framing forces you to focus on the things which make your product or service stand out — and do so in a way which hones in on the aspect of your business which are truly important.

Try it out — I can nearly guarantee you that if you nail this framing, you will win your audience over.


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