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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Feb 22nd, 2016 Share: Share on Twitter Share on Facebook Share on LinkedIn

Don‘t Fret The Competition

Too many founders I meet, focus too much energy on their competition. Some of them obsess about competitors’ every move, scan the news daily to see what their competitors are up to and cry themselves to sleep when their competitor raises a larger round than they did.

It nearly never matters.

Startups rarely fail because they were outcompeted (this includes the irrational fear of a large incumbent crushing you — no, Google won’t kill your business!). They fail because they didn’t obsess about building the best damn product and focussing on their customer.

“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” ~ Henry Ford

Follow Henry Ford‘s wisdom and focus on what is most important: Build what matters!

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