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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Nov 20th, 2016 Share: Share on Twitter Share on Facebook Share on LinkedIn

Choose to Matter

All too often we get caught up in the heat of the battle — our desire to be the first to market, beat our competitors, get our customers’ share of wallet, get the better page rank or more social media shares.

In this race we tend to forget what is really important: The quality of our product. The problems we solve for our customers. The fact that it is our job to make our customer’s lives better.

This is not about being bigger, or better, or how we win some race, getting more likes or how we show up as number one in some ranking.

It is about how we choose to matter.

It is on us to make this choice. Will you produce yet another trinket? Or will you build something you will be proud of?

Choose to matter.

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