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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Nov 5th, 2015 Share: Share on Twitter Share on Facebook Share on LinkedIn

Your Value

Jessica Banks, the brilliant roboticist-turned-furniture designer and founder & CEO of RockPaperRobot said:

“What makes me valuable is my background and certain perspectives on furniture and design. It’s not my ability to do sales or marketing.”

Jessica nails it (no pun). As a founder, employee or contributor — figure out what you’re good at and focus on that. It is your job, and as a founder your duty, to provide value to your organization. The most value you drive doing something you’re truly good at.

Be careful though: Sometimes the things we’re passionate about are not the things we’re good at and vice versa… I might be passionate about writing code but am a lousy coder (true story).

Surround yourself with people and build systems allowing you to maximize your value for your organization.

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