First you earn the right be considered.
Through your continuos hard work; by building a product or creating a service which solves a need; by doing right by your customer and employees; by going the extra mile; by putting yourself out there; by doing the right thing — you earned the right to be considered.
But every day you have to earn the right to be chosen.
Every day you have to get out there and keep doing what you’re doing. Every interaction with a customer counts as much as the first one you ever had. Relentlessly make things better. Keep doing the right thing.
Only then will you earn the right to be chosen. Again and again.