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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Oct 7th, 2015 Share: Share on Twitter Share on Facebook Share on LinkedIn

Are You Climbing The Right Mountain?

We entrepreneurs sometimes find us in the rut of doing busy work. We are working hard and long, putting in the hours and pushing the boulder up the mountain.

And as true as that might be…

Sometimes we should stop and ask ourselves if we are still climbing the right mountain.

Has something changed in our assumptions which should make us reassess? Has the competition done something which should make us re-evaluate? Do we have customer feedback which indicates a change?

It’s easy to get stuck in busy work — assuming that as long as we’re moving forward, we are progressing. That is only true if we are climbing the right mountain.

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