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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jul 28th, 2014 Share: Share on Twitter Share on Facebook Share on LinkedIn

Zero to One

Peter Thiel (of PayPal fame) recently wrote a book called “Zero to One”. It’s an incredible read. The book explores a simple and yet incredible powerful framework:

Horizontal (or extensive) progress means copying things that work — going from 1 to n. Horizontal progress is easy — as we already know how the future will look like (it’s simply a slightly better version of the present).

Vertical (or intensive) progress means doing new things — going from 0 to 1. Vertical progress is hard (and even hard to imagine) as you’re doing new things. Things which haven’t been done before.

Vertical progress, going from 0 to 1, is where the real opportunities lie. It’s where the billion dollar companies are made. It’s where you should play.

Go from 0 to 1.

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