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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jul 7th, 2014 Share: Share on Twitter Share on Facebook Share on LinkedIn

The Money Litmus Test

Next time you meet an entrepreneur ask her what she would (or will) do when her company turns a profit.

A lot of entrepreneurs won’t have an answer as they have no idea when or even if their company will turn a profit.

Some entrepreneurs will tell you that they will buy a nice car. Go on a fancy vacation. Buy an expensive watch. Throw a lavish party.

And a select few entrepreneurs will say that they take the money and reinvest it into the company.

They know that their company is bigger than what it is today, that it is bigger than what it will be when it turns its first profit — and that to get there, they need to feed, nuture and grow it. Their work isn’t done and it won’t be done for quite some time.

Those select few play the long game. Those are the ones who are going to change the world.

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