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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Sep 30th, 2014

S.W.F.F.

I guess you know the situation: You pulled yet another all-nighter. You fought a bunch of fires at work — none of them were yours. You spent hours and hours on the presentation which your boss is now ripping apart in front of everybody. You fixed that nasty bug in your code base; just to have someone bitch about you using the wrong indentation. You haven’t been out for a decent dinner for weeks as your startup is running out of cash.

I bet you’ve been there in some way, shape or form. I know I’ve surely been there… Those moments when you ask yourself why you’re doing what you’re doing.

In those moments of doubt ask yourself: What’s Something Worth Fighting For (S.W.F.F.)?

Search for the answer. Take your time. In 99% of cases you will be able to reconnect with that burning fire in you. And in those rare 1% cases — move on. Life’s too short to do something which isn’t S.W.F.F.!


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