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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jun 12th, 2014

Per Aspera Ad Astra

“Per Aspera Ad Astra” is what a very dear friend wrote on a whiteboard the night of the launch party for my first startup. It translates to “Through hardships to the stars.”

“Per Aspera Ad Astra is the entrepreneur’s motto”

I couldn’t think of a more fitting motto for an entrepreneur: There are no shortcuts for us. No rags to riches stories. No BS. Just hard, honest work. And we know why we do what we’re doing — because we can see the stars (even if those around us can’t yet see them).

Per Aspera Ad Astra my fellow Heretics!


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