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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jul 24th, 2014

Make The Main Thing The Main Thing

Danny Rimer from Index Ventures once told me: You have to make the main thing the main thing.

You will always find yourself in situations where there is more work than you can possibly do. Too many emails to follow up to. Too many opportunities to chase.

The problem is: Life is pretty predictably pareto-optimized: 20% yield 80% of the results. Which also means that 80% of your time is spent on… nothing.

Which means: Figure out what the main thing is — and make the main thing the main thing.

Do it. Now.


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