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By PASCAL FINETTE

The Heretic x GYSHIDO: Raw, unfiltered dispatches for entrepreneurs and change makers navigating the unknown. Where radical thinking meets relentless execution. No BS—just the insights and methods to actually get your s#!% done.

December 27, 2014

It’s Not That Complicated

Founders spend countless hours deliberating their strategy and tactics. Blogs are consulted, advisors are called, experts are quoted — all in an effort to find the “right” strategy.

It’s really not that complicated:

Listen to customers. Listen to employees. Shut up and do what they tell you.

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