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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

be radical.

Dec 27th, 2014 Share: Share on Twitter Share on Facebook Share on LinkedIn

It’s Not That Complicated

Founders spend countless hours deliberating their strategy and tactics. Blogs are consulted, advisors are called, experts are quoted — all in an effort to find the “right” strategy.

It’s really not that complicated:

Listen to customers. Listen to employees. Shut up and do what they tell you.

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