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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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May 1st, 2014 Share: Share on Twitter Share on Facebook Share on LinkedIn

Ideas vs Execution

We are never short of ideas. But an idea is extremely complex: By the time consumers see something, they may think it’s this one simple thing, with a name, like an iPod or an iPad.

But underneath that thing are millions of ideas. So this notion of “the idea” is the wrong way to think of it: The question is always, Do we have a team that can tackle interesting problems and solve them?

Ideas are cheap and plentiful. Execution is hard — focus on becoming the best at executing and you win.

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