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By PASCAL FINETTE

The Heretic x GYSHIDO: Raw, unfiltered dispatches for entrepreneurs and change makers navigating the unknown. Where radical thinking meets relentless execution. No BS—just the insights and methods to actually get your s#!% done.

June 2, 2014

Honey Badger Don’t Care

By now you surely have seen the Honey Badger video. Honey Badger was fodder for a bunch of Internet memes for a little bit. A self-sailing globe-circumventing drone is called Honey Badger.

Honey Badgers are feisty little creatures: Natural-born hustlers. Fearless fighters. Highly adaptive. Never giving up.

Make the honey badger your mascot — it embodies all the attributes a good entrepreneur brings to the table.

Honey Badger don’t give a shit!

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