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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Oct 6th, 2014 Share: Share on Twitter Share on Facebook Share on LinkedIn

Build For The Future — Not The Present

Here’s a common mistake tech entrepreneurs make — they build something based on the technology they experience today. By the time their concoction hits the market they are woefully outdated.

Alan Kay, master-inventor at the fabled Xerox PARC, described this in his incredible DEMO Conference talk “The Future Doesn’t Have To Be Incremental” as the fact that you can buy tomorrows technology, it might just cost you more.

Which is precisely what you should do: Build for the future, not the present; because tomorrow will become today when your product hits the market.

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