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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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May 14th, 2014 Share: Share on Twitter Share on Facebook Share on LinkedIn

Beware of Too Much Customer Feedback

You know all about “lean” and it’s famous “Build-Measure-Learn” principle. The holy grail. Follow this simple maxim and you’ll be successful.

Not quite so fast.

Some companies run into trouble because they overly rely on the audience response. They say “I am going to tweak the product in response to what the audience has shown it likes.” But that results in incremental change and makes it more difficult to conceive of and to allow for something radically new.

And you need both.

You want to be in the middle ground between those two pulls.

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