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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jan 28th, 2013 Share: Share on Twitter Share on Facebook Share on LinkedIn

You must be insane

Today a colleague of mine walked me through an in-depth analysis of the economic viability of app marketplaces and the developers who are selling their apps on those.

A mere 18% of all developers on iOS make more than $500 per month. Eighteen Percent! And within this group you still have a very strong long-tail distribution…

Which essentially translates into: You must be insane if you think you can earn a living by creating an app.

This is obviously only one side of the medallion. The entrepreneurs who do their homework, who understand their market, who have multi-pronged market strategies, who have a strong strategy built upon solid research will prevail and even thrive.

Be one of them.

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