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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Feb 1st, 2013

Weekend Reading — The Art of the Start

Let’s keep this short and sweet today. Guy Kawasaki’s The Art of the Start is hands-down the one book every tech entrepreneur must read.

Read it. If you’ve read it before: Read it again.

And if you’re in the mood for more — here’s my personal reading list for entrepreneurs:

I am somewhat lukewarm on Eric Ries’ The Lean Startup — I believe the better book in this vain is Ash Maurya’s Running Lean.

And as I mentioned before — the one book you want to read again and again and again is Steven Pressfield’s Do the Work.

I guess that’s quite the list for the weekend. Enjoy!

P.S.: Here’s a little birthday present from me to my fellow Heretics — Ash Maurya’s Running Lean in a special first edition PDF which we created together with Ash for the launch of Mozilla’s WebFWD. Click here to download your personal copy.

P.P.S.: Please note that Ash’s book is copyrighted material — so please refrain from putting it up on Mega or The Pirate Bay. Thank you. :)


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