Let’s keep this short and sweet today. Guy Kawasaki’s The Art of the Start is hands-down the one book every tech entrepreneur must read.
Read it. If you’ve read it before: Read it again.
And if you’re in the mood for more — here’s my personal reading list for entrepreneurs:
- Guy Kawasaki’s The Art of the Start — Yes, it’s so good that I repeat it here!
- Steve Blank’s The Startup Owner’s Manual — A fantastic workbook which walks you through each and every step of the startup process.
- Anything and everything which Peter Drucker has ever written.
- Al Ries’ and Jack Trouts’ Positioning: The Battle for Your Mind — Al and Jack will teach you everything you will ever need to know about branding and marketing.
I am somewhat lukewarm on Eric Ries’ The Lean Startup — I believe the better book in this vain is Ash Maurya’s Running Lean.
And as I mentioned before — the one book you want to read again and again and again is Steven Pressfield’s Do the Work.
I guess that’s quite the list for the weekend. Enjoy!
P.S.: Here’s a little birthday present from me to my fellow Heretics — Ash Maurya’s Running Lean in a special first edition PDF which we created together with Ash for the launch of Mozilla’s WebFWD. Click here to download your personal copy.
P.P.S.: Please note that Ash’s book is copyrighted material — so please refrain from putting it up on Mega or The Pirate Bay. Thank you. :)