The Heretic Logo


The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

be radical.
Disrupt Disruption
Build What Matters

Feb 1st, 2013

Weekend Reading — The Art of the Start

Let’s keep this short and sweet today. Guy Kawasaki’s The Art of the Start is hands-down the one book every tech entrepreneur must read.

Read it. If you’ve read it before: Read it again.

And if you’re in the mood for more — here’s my personal reading list for entrepreneurs:

I am somewhat lukewarm on Eric Ries’ The Lean Startup — I believe the better book in this vain is Ash Maurya’s Running Lean.

And as I mentioned before — the one book you want to read again and again and again is Steven Pressfield’s Do the Work.

I guess that’s quite the list for the weekend. Enjoy!

P.S.: Here’s a little birthday present from me to my fellow Heretics — Ash Maurya’s Running Lean in a special first edition PDF which we created together with Ash for the launch of Mozilla’s WebFWD. Click here to download your personal copy.

P.P.S.: Please note that Ash’s book is copyrighted material — so please refrain from putting it up on Mega or The Pirate Bay. Thank you. :)

1,182 Posts and Counting.
Don't miss the next post. Sign up now!