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By PASCAL FINETTE

The Heretic x GYSHIDO: Raw, unfiltered dispatches for entrepreneurs and change makers navigating the unknown. Where radical thinking meets relentless execution. No BS—just the insights and methods to actually get your s#!% done.

March 29, 2013

Spread Your Risk

Every (sane) investor applies some type of portfolio theory to their investments. In its most simple form that means that she simply spreads out her risk across multiple investments. As an entrepreneur you don’t have that chance — for you it’s all or nothing. Or is it?

Three friends of mine decided to each build a startup and give the other two a stake in their respective companies. Portfolio theory. Turned out — it worked for them.

Granted this is hard to pull off. You need to have deep trust. And yet: Worth thinking about.

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