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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jul 29th, 2013 Share: Share on Twitter Share on Facebook Share on LinkedIn

People are Dumb (NOT)

“My users are dumb” is something I hear way too often, especially from engineer-founders. It’s supposed to be tongue in cheek — and yet they often actually mean it.

If you think people are dumb, you spend a lifetime doing dumb work.

People are smart. When you start from this position you will end up building better products, create better work, get better results and make a dent.

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