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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Nov 5th, 2013 Share: Share on Twitter Share on Facebook Share on LinkedIn

Hate Or Love

Whatever you do — aim for emotion. Make people passionately love you, your product or your company. And understand that when some people love you, others will hate you.

The worst possible state is mediocrity — as it’s boring and exhausting.

Too often do I see entrepreneurs who don’t want to offend anyone and thus end up in a sea of blandness. Their products don’t excite, their statements are conformist and in an attempt to appeal to the “broad masses” they loose their edge.

Have an opinion and voice it. Have an edge. We don’t need any more mediocrity in our lives. All the other guys are already taking care of that.


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