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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jun 6th, 2013 Share: Share on Twitter Share on Facebook Share on LinkedIn

Do Care

Last night I bumped into an entrepreneur who made a throw-away comment when I asked him about a detail in the way he runs his startup. He said: “I don’t care.”

Never ever ever don’t care.

When you create a startup, when you make something out of nothing, every single detail matters. What you create is equally as important as to how you approach and do it.

I am fine with you telling me that you really couldn’t give a damn about fancy furniture or the hours your team works — but make this a conscious decision. Every tiny little decision will make its way into your culture, will influence how your team views the world and how your customers perceive you.

Do care, be conscious and mindful — you are your company. If you don’t care — why should we?

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