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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jun 12th, 2013 Share: Share on Twitter Share on Facebook Share on LinkedIn

Design Manifesto

Today I want you to do something for me — head over to the Apple website and watch this video.

Regardless of what you think about Apple and if you believe the video speaks truly of Apple — the essence of that video is precisely how you should think about your product.

Only then should you sign your work.

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