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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Jun 12th, 2013

Design Manifesto

Today I want you to do something for me — head over to the Apple website and watch this video.

Regardless of what you think about Apple and if you believe the video speaks truly of Apple — the essence of that video is precisely how you should think about your product.

Only then should you sign your work.


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