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By PASCAL FINETTE

The Heretic x GYSHIDO: Raw, unfiltered dispatches for entrepreneurs and change makers navigating the unknown. Where radical thinking meets relentless execution. No BS—just the insights and methods to actually get your s#!% done.

June 12, 2013

Design Manifesto

Today I want you to do something for me — head over to the Apple website and watch this video.

Regardless of what you think about Apple and if you believe the video speaks truly of Apple — the essence of that video is precisely how you should think about your product.

Only then should you sign your work.

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