The Heretic Logo

By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

be radical.
Disrupt Disruption
Build What Matters

Nov 27th, 2013

10X not 10%

Google has a mantra of “10x — not 10%” which, in its essence, boils down to: Make things which are ten times better than the status quo, not just incrementally better by a mere 10%.

It’s funny — “10X — not 10%” is just another way of saying “Superior Products Matter”. Which is rule number one (and two if you count in Fight Club terms) in my entrepreneurship deck.

We talked about this before and I can not stress enough how important it is for you to think like this. If you’re the challenger you need to shift the market. You need to produce something which is significantly better than the status quo. You have to offer something which will make people lust for it. Otherwise… You’re just an also-run or, worse, dead in the water.

Ten X my dear heretics. Ten X. Let the others shoot for ten percent.


1,162 Posts and Counting.
Don't miss the next post. Sign up now!