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The Heretic is a free dispatch delivering insights into what it takes to lead into & in the unknown. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Dec 19th, 2012 Share: Share on Twitter Share on Facebook Share on LinkedIn

Products and Movements

I’ve been thinking about products and movements quite a bit today. Mozilla builds products. And movements. The piece which is interesting is that we don’t differentiate. Firefox is a product. And a movement.

People use our products because of functionality — and because they believe in what we do and how we do it.

That’s incredibly powerful.

Last night I closed my Instagram account. Exported all my pictures and closed the account. I was an early Instagram user. But they are just a product. Not a movement. I can find photo filters in dozen of other apps these days. I don’t need their functionality anymore. They are not a movement.

Are you still building just a product or are you working on creating meaning in the world?

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