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Welcome to The Heretic — Daily Therapeutics for Entrepreneurs.

The Heretic is a daily dispatch about entrepreneurship, the art of the start and doing the work by Pascal Finette. It’s raw, unfiltered and opinionated. It’s coming from someone who has walked in your shoes — and continues to do so. It’s therapeutic. All straight to your inbox. You will like it. As do these fine folks!

Below you’ll find the last five dispatches from The Heretic. Make sure you check out the archive with 861 posts!

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The Heretic’s Latest Dispatches

As any entrepreneur will gladly tell you – building a company is a stressful, high-stakes endeavor. At any given moment you need to juggle a million decisions, each one with the potential to make or break the fragile existence of your startup.

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We seem to be barraged by news clippings demonstrating how shitty most large companies treat their customers. Here in the US Wells Fargo is a particularly lovely example.

When I read stuff like this, this or this, I think about two things:

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Make Money

Sat, Nov 26, 2016

When I built my first company in the late-90s the prevalent mantra was: Get as many eyeballs (the 90’s lingo for users) as quickly as possible. We didn’t worry about making money all that much or even having figured out a business model – as the Internet back then was perceived as a land grab.

Alas the land was often worth nothing.

I find it interesting to see that history seems to repeat itself…

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Jobs To Be Done

Thu, Nov 24, 2016

I’m currently reading Clayton Christensen excellent new book “Competing Against Luck: The Story of Innovation and Customer Choice” in which he explains his ‘Jobs to be Done’ strategy.

The basis of the theory is: Customers don’t buy products or services; they pull them into their lives to make progress.

Which means that you should ask yourself: What job did the customer hire your product to do?

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Fear (Not)

Mon, Nov 21, 2016

The other day I spoke to a friend who found herself and her life at a fork in the road: Stay in your current job or quit and follow your entrepreneurial instincts.

We talked about her decision, the arguments which would keep her doing what she’s doing now and the ones which would make her quit. By and at large it wasn’t even a competition — striking out on her own is what every fibre in her body told her to do. And yet she hesitated…

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